REGISTRATION IS CURRENTLY CLOSED

⭑

GET ON THE WAIT LIST

⭑

REGISTRATION IS CURRENTLY CLOSED ⭑ GET ON THE WAIT LIST ⭑

the photographers playbook marketing course for photographers detail photos of notebook and film

CREATIVE photographers narrate an entire story
without a single word.

SUCCESSFUL photographers give the audience
a reason to look.

The Photographer’s Playbook is the business coaching program for photographers who are ready
to be both.

“I went to school for business management + marketing and The Playbook has been millions of times more useful than my 4-year degree.”

LAUREN, CLASS OF 2024

“The coaches are so authentically themselves and I feel like this is such a safe environment to learn and grow. They really want us all to succeed and it shows.”

NICOLE, CLASS OF 2024

you're better than this... ↓

You’ve mastered that “haven’t posted in a while, guess now’s the time” content schedule.

You know you need to increase your prices, but it’s scary. Editing double the number of sessions you have time for sounds more comfortable.

Self-doubt + imposter syndrome have been frequent flyers in your creative process recently.

You’re ready to meet YOU 2.0: that CONFIDENT photographer with hundreds of BFF clients that RAVE to ALL their friends about you + come back year after year after year.

MARKETING DOESN'T HAVE TO SUCK

⭑

MARKETING DOESN'T HAVE TO SUCK ⭑ 

social media really over-complicated running a successful photography business.


WE'RE gonna MAKe THIS THING SoooOO SIMPLE for you.

who the heck are you even talking to?

  • You'll have immediate access to the Phase One modules where we learn (literally) everything we need to know about your ideal client.

    MODULE 01: Setting up daily habits (the Playbook ✨secret sauce✨) and marketing basics that'll carry you allllll the way to a sustainable six-figure business.

    MODULE 02: Next up - identifying WHO the heck your ideal client is. Then, where + how to reach them.

    MODULE 03: We'll analyze patterns in client behaviour and determine what YOUR ideal client needs to see + hear from you to book.

    MODULE 04: You'll learn how we conduct effective market research and crack into what your content is missing.

what makes you think they’re gonna listen?

  • Once we fully understand your audience's unique needs + wants, we curate what it is they're gonna want to hear... from YOU.

    MODULE 05: This is your authentic and relatablebrand glow-up. People don't book with a logo, they book with a PERSON. Buckle up, we're infusing YOU and your personality into your brand.

    MODULE 06: You've heard it before, but you've never been given the tools to FIND yours. Niche + UVP.

    We dive into the secrets of our EXACT portfolio-building process for maximum ROI here too. :)

how do you book more clients?

  • Phase THREE is all about simplifying your marketing, attracting your ideal client and creating GOOD content. But, without the foundations we built in phases ONE and TWO... you're spinning your wheels. The ✨secret sauce✨ is in these HEFTY modules.

    MODULE 07 + 08:
    4+ hours of lessons on…
    📼 Our VHS Content Model
    🙊 Content Framework
    👯‍♀️ Social Media Content Creation
    💻 SEO Secrets

    MODULE 09:
    Then we bring it allllll together in your very own custom Playbook. 📓 Here we're determining your content pillars + giving you our bonus content creation bank.

how do you do it all profitably?

  • By now, we’ve created some serious buzz around your brand… in phase FOUR, we’re knocking it all out of the park with lessons on:

    MODULE 10:
    🧠 Sales Psychology
    🤘 The Framework (that books all of our clients)

    MODULE 11:
    💅 Polishing your Client Experience

    MODULE 12:
    💰 Last but NOT least, Sustainable Pricing Strategy you'll know exactly how to adapt to remain profitable beyond graduation. :)

Referral clients = long-term sustainability. Good stuff.
The problem for our students?

They needed to know how to book more photography clients, fast

(and thennnn how to turn them into
long-term best-friend-forever clients).

“I honestly feel like a new human.

I am CONFIDENT. I know the immense value of my services. I don’t second guess myself every time I chat with my clients. I treat my business like a business, not a hobby, and guess what? I’ve gone from earning $200 a month to $2,000. That's a 900% increase... and I’m JUST GETTING STARTED, BABY!”

LAUREN, CLASS OF 2024

I hit six figures in less than 2 years. All while showing my weirdo personality to my clients (just goofy, can’t help it). I thought, “how strange” - they kept coming back. That’s when I realized me being ME was the key…

it became one of those once-you-see-it-you-can’t-unsee-it things:

Photographers everywhere forcing themselves into the exact same little boxes, and wondering why they can’t figure out what’s DIFFERENT about them. Sad face.

Game on. Time to hang up the flat-brimmed hat + set the people free.

I brought on my husband and our first employee full-time, hired a $20k marketing + sales expert and doubled our organic following in 4 months. I invested every dollar and every second I had into learning; organic platforms, Ai tech, marketing and sales psychology, etc. Just so I could share experience, with perspective + real education.


THE RESULTS? ↓

“I increased my booking rate by 52% + increased my revenue by 1,615%... which is insane.”

smiley face sticker student results from photography coaching program

← click here to read Emily’s success story

student success story from photography marketing course
testimony from a photographer in a photographer marketing course

Here’s what you can look forward to…

16 WEEKS OF LIVE Q&A ZOOM CALLS

WEEKLY CALLS ARE 1 HOUR + WILL MOVE YOU PAST WHATEVER HURDLES ARE IN FRONT OF YOU AT THAT MOMENT. YOU’LL LEAVE FEELING CLEAR AND KNOWING EXACTLY WHAT STEPS TO TAKE NEXT.

IMMEDIATE ACCESS TO UNLOCK ALL
12 MODULE INCLUDING 30 LESSONS (PHASE 1-4)

6+ HOURS OF ADDITIONAL GUEST SPEAKER TRAININGS

DAILY COACHING SUPPORT+FEEDBACK IN OUR PRIVATE COMMUNITY

SPECIFIC DIRECTION IN BETWEEN WEEKLY CALLS SO YOU FEEL CONFIDENT KNOWING EXACTLY WHAT TO SAY TO BOOK CLIENTS.

This is how much we believe in our strategies. Complete all modules, submit associated homework, remain active in Q&A calls + implement your custom marketing strategy for 90 days. If at that point you feel like it wasn’t worth the investment… tell us why and we’ll happily issue a refund. :)

Moneyback Guarantee.

We’re playing the reverse card on
your imposter syndrome.

You’re one decision away from your dream photography business.

got questions?
we’ve got answers.

  • Your main Playbook coach, Daria, leads the program and handles strategy and customization for each student. But, that’s a biiiig job; so our co-coaches will also check in on Slack to help you along the way with content review and navigating client inquires. They’ll make sure you feel secure in your next steps and keep you motivated to move forward.

  • Successful business owners are problem solvers. They figure out how to make any situation work to create a great photo - treat your education investment the same way.

    This program teaches you to think creatively about income generation and strategically make decisions that benefit both your professional and personal finances. By investing in this learning now, you're setting yourself up for a more predictable future, regardless of the current inconsistencies in your revenue.

  • Our Q&A calls are approximately 1 hour each week. Additionally, we host 1 hour intensive trainings every 2nd or 3rd week. You’ll see your group often which means always having someone there to keep you accountable! With program modules, homework and live calls, most students spend approximately 2-3 hours a week dedicated to moving their business forward.

  • First, we’ll answer any questions that have been submitted discussion live. Once these have been addressed, we’ll use extra time to check in with everyone and make sure students are focused and feeling confident hending into the next week!

  • Absolutely - in fact, I wish I would’ve learned these foundations earlier in our business. Principles of human psychology in relation to marketing + sales will always stay the same. If you understand these, you’ll be able to change and adapt on your own with confidence as you grow!

  • No, our strategy is designed for creative entrepreneurs who are building a personal brand. Our students fall other under niches such as; family, boudoir, product, etc. But we have coached make up artists and videographers within the program as well.

  • If you’ve saved up some funds previously, this is the perfect opportunity. Slower booking times are the best time to invest into your education because you can focus on the modules and implementation. This period of lower activity allows you to fully engage with the program and implement its teachings without the pressure of a packed schedule.

what’s next?

step one

FILL OUT AN APPLICATION
( THE BUTTON BELOW )

step two

CHECK YOUR DMS + EMAIL
( WE’LL BE IN TOUCH ASAP )

step three

GET READY FOR BACK TO SCHOOL
( ADD FIRST DAY OF SCHOOL
TO YOUR CALENDAR!! )