PLAYBOOK LITE AVAILABLE MAY '25

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PLAYBOOK 2.0 OPENING SOON

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PLAYBOOK LITE AVAILABLE MAY '25 ⭑ PLAYBOOK 2.0 OPENING SOON ⭑

Creative photographers narrate an entire story without a single word.

Successful photographers give people a reason to look (& book).

The Photographer’s Playbook is the business coaching program for those who are ready to be both.

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    “The breakdown of the VHS module was literally life changing. I have always been able to be consistent on social media but have never been able to get deeper on my own."

    MICHELLE

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    "I was SKEPTICAL if the Playbook would work. But if I could go back I would tell myself to purchase NOW!!! Like stop reading buy now. This has been the BEST investment I have made in my business. I now have a comprehension of how marketing works and the steps I can take to market to my target audience so I am booking my IDEAL CLIENT."

    RACHAEL

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    "I had no idea what a strategy looked like for my business, but with the help of Daria and her team, I am seeing an increased return of 18% for the same amount of work. Taking this class has fundamentally shifted my approach to business and I am so glad I invested in myself."

    STEVE

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    “I went to school for business management & marketing... and The Playbook has been millions of times more useful than my 4-year degree.”

    LAUREN

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    “The coaches are so authentically themselves and I feel like this is such a safe environment to learn and grow. They really want us all to succeed and it shows.”

    NICOLE

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    "with pricing, my website, learning Instagram and continue to grow ORGANICALLY(will never do a paid ad again lol), figuring out WHO my ideal client is and how to reach who I LOVE working with, annnnnnd so much more… "

    MEG


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    "I went from thinking about next steps to actually organizing a creative photoshoot, being chosen for an art showcase, AND booking events all summer long. This playbook changed my entire approach, and it’ll do the same for you. Don’t sleep on it, friends."

    MO

  • "I not only feel confident that I can communicate more effectively with my clients, but can market myself the way it feels naturally and organically to! I’m no longer afraid to show my face on social media and can SPEAK to my ideal clients with valuable information they’re seeking. Take the leap, you are WORTH IT!!"

    EMILY

It’s time for a strategy if…

You’ve used “whoops, haven’t posted in a while” as a marketing strategy long enough. You want to understand how marketing works and how to make it work for your business.

You know your prices need to go up, because overworking has been your middle name lately. But, you fear losing clients over it.

Being the face of your business freaks you out a little. Self-doubt? Imposter syndrome? Consider this their official eviction notice.

You want to believe your photos are “good enough”, but always get lost comparing yourself to other photographers and end up second-guessing everything.

Social media over-complicated your photography business...
the Playbook makes it simple again.

Who the heck are you even talking to?

  • Phase One; Modules 1-4, are where we learn (literally) everything we need to know about your ideal client.

    MODULE 01: Shifting your mindset from “where is my next client coming from” to forming new habits (daily baby steps) and breaking down the marketing basics that'll carry you allllll the way to a sustainable six-figure business.

    MODULE 02: Next up - identifying WHO the heck your ideal client is. Is your marketing currently attracting that person? What is it that they want to see from you? In Module 2 you’ll understand exactly where + how to reach them.

    MODULE 03: Deep-dive & analyze patterns in client behaviour and determine what YOUR ideal client needs to see + hear from you to book. This module

    MODULE 04: You'll learn how we conduct effective market research and crack into what your content is missing.

What makes you think they’re gonna listen?

  • Once we fully understand your audience's unique needs + wants, we curate & design what it is they want to hear from you.

    MODULE 05: People don't book their favourite logo, they book their favourite person. Buckle up, we're infusing YOU and your personality into your brand. This is your authentic brand strategy (glow-up included).

    MODULE 06: Niche + UVP. You've likely heard of these before… but you've never been given the tools to find, understand and use yours. They’re in Module 6.

    We round out Module 6 diving into the secrets of our EXACT portfolio-building process for maximum return on investment.

How do you book more clients?

  • Phase THREE is all about simplifying your marketing, attracting your ideal client and creating GOOD content. But, without the foundations we built in phases ONE and TWO... you'll be spinning your wheels. The ✨secret sauce✨ is in these HEFTY modules.

    MODULE 07 + 08:
    4+ hours of lessons on…
    📼 Our VHS Content Model
    🙊 Content Framework
    👯‍♀️ Social Media Content Creation
    💻 SEO Secrets

    MODULE 09:
    We bring it allllll together in your very own custom Playbook. 📓 Here we're determining your content pillars + giving you our bonus content creation bank.

How do you do it all profitably?

  • By now, we’ve created some serious buzz around your brand… in phase FOUR, we’re knocking it all out of the park with massive lessons on:

    MODULE 10:
    🧠 Sales Psychology and how we use it throughout the booking process.
    🤘 The Framework (that books all of our clients)… all the way from HOW they found you, to what happens after delivering their photos.

    MODULE 11:
    💅 Polishing your Client Experience and keep them coming back every year!

    MODULE 12:
    💰 Last but NOT least, Sustainable Pricing Strategy you'll know exactly how to adapt to remain profitable years and years later.

MARKETING DOESN'T HAVE TO SUCK

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MARKETING DOESN'T HAVE TO SUCK ⭑

Referral clients = long-term sustainability. Good stuff.
The problem for our students?

They needed to know how to book more photography clients, fast

and thennnn how to turn them into long-term best-friend-forever clients.

“I honestly feel like a new human.

I am CONFIDENT. I know the immense value of my services. I don’t second guess myself every time I chat with my clients. I treat my business like a business, not a hobby, and guess what? I’ve gone from earning $200 a month to $2,000. That's a 900% increase... and I’m JUST GETTING STARTED, BABY!”

LAUREN, CLASS OF 2024

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Playbook (Self-Paced)
or Playbook Lite with the support of a coach & community best for you?

Instant access to all Playbook modules

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6+ hours of additional guest speaker trainings

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Access to DXB community channels

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Daily coaching support on Slack & access to private Playbook-only channels

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Invitation to weekly Playbook Q&A calls for 1:1 coaching

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Personalized audits; website, social media, pricing strategy, client guides, etc.

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Access to our monthly Playbook Alumni Q&A call

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“I increased my booking rate by 52% + increased my revenue by 1,615%... which is insane.”

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← click here to read Emily’s success story

student success story from photography marketing course
testimony from a photographer in a photographer marketing course

I hit six figures in less than 2 years. All while showing my weirdo personality to my clients. I thought, “how strange” - they kept coming back. That’s when I realized me being ME was the key…

it became one of those once-you-see-it-you-can’t-unsee-it things:

Photographers everywhere forcing themselves into the exact same little boxes, and wondering why they can’t figure out what’s DIFFERENT about them. Sad face.

I brought on my husband and our first employee full-time, hired a $20k marketing + sales expert and doubled our organic following in 4 months. I invested every dollar and every second I had into learning; organic platforms, Ai tech, marketing and sales psychology, etc. Just so I could share experience, with perspective + real education.


THE RESULTS? ↓

Moneyback Guarantee.

Complete all modules, submit associated homework, remain active in Q&A calls + implement your custom strategies for 90 days. If at that point you feel like it wasn’t worth the investment… tell us why and we’ll happily issue a refund.
* At this time, we are unable to offer a Money back Guarantee for Playbook Lite or Beta students.

Your BFF clients are out there. The Playbook gives you the strategies you need to find them, impress them, and book them.

You’re one decision away from your dream photography business.

A MESSAGE TO YOU FROM ONE OF OUR PAST STUDENTS:

what’s next?

step one

CHOOSE WHICH PROGRAM OPTION FITS YOUR NEEDS BEST…

step two

CHECK YOUR DMS + EMAIL
( WE’LL BE IN TOUCH ASAP )

step three

GET READY FOR BACK TO SCHOOL
( ADD FIRST DAY OF SCHOOL
TO YOUR CALENDAR!! )

got questions?
we’ve got answers.

  • Your main Playbook coach, Daria, leads the program and handles strategy and customization for each student. But, that’s a biiiig job; so our co-coaches will also check in on Slack to help you along the way with content review and navigating client inquires. They’ll make sure you feel secure in your next steps and keep you motivated to move forward.

  • Successful business owners are problem solvers. They figure out how to make any situation work to create a great photo - treat your education investment the same way.

    This program teaches you to think creatively about income generation and strategically make decisions that benefit both your professional and personal finances. By investing in this learning now, you're setting yourself up for a more predictable future, regardless of the current inconsistencies in your revenue.

  • Our Q&A calls are approximately 1 hour each week. Additionally, we host 1 hour intensive trainings every 2nd or 3rd week. You’ll see your group often which means always having someone there to keep you accountable! With program modules, homework and live calls, most students spend approximately 2-3 hours a week dedicated to moving their business forward.

  • First, we’ll answer any questions that have been submitted discussion live. Once these have been addressed, we’ll use extra time to check in with everyone and make sure students are focused and feeling confident hending into the next week!

  • Absolutely - in fact, I wish I would’ve learned these foundations earlier in our business. Principles of human psychology in relation to marketing + sales will always stay the same. If you understand these, you’ll be able to change and adapt on your own with confidence as you grow!

  • No, our strategy is designed for creative entrepreneurs who are building a personal brand. Our students fall other under niches such as; family, boudoir, product, etc. But we have coached make up artists and videographers within the program as well.

  • If you’ve saved up some funds previously, this is the perfect opportunity. Slower booking times are the best time to invest into your education because you can focus on the modules and implementation. This period of lower activity allows you to fully engage with the program and implement its teachings without the pressure of a packed schedule.