How She Increased Her Photography Business Revenue by 1615% with Photography Coaching

August 4, 2024 Daria and Ben

IN 7 MONTHS, SHE INCREASED HER PHOTOGRAPHY BUSINESS REVENUE BY 1615% 
AND BECAME A FULL-TIME PHOTOGRAPHER

Yes, really.

7 months before that, we met Emily (online) when she joined our Lightroom editing class. We watched her transform her photography style into something she was proud of + excited about.

After completing the Lightroom editing course, she jumped straight into The Photographer’s Playbook to learn how to find HER people, book them and give them the best possible experience.

HOW?! ↓

Quick intro, fast I promise.

I’m DARIA - one of those all-or-nothing type of photographers. So, when I started my photography business in 2018… I went HARD. Kinda like Emily did. Diving into every piece of education I could.
It worked.

I realized I had something worth sharing the year I booked $200k+ without spending a dollar on ads, while other photographers were boosting Instagram posts + crossing their fingers for more bookings.

I wasn’t about to teach something I ONLY knew based on my experience alone.

I brought my husband and our first employee on full-time.
I hired a $20k marketing + sales expert.
I invested every dollar and (literally) every second I had into learning; organic platforms, Ai tech, marketing and sales psychology + branding.

And then - came Emily.

She trusted us with 7 months of her time and thousands of her $. (🥹)

Don’t worry, she made it back… big time. She booked out her wedding calendar with 3 full months of her ideal wedding photography clients (and then some).

LET’S BREAK DOWN EXACTLY HOW SHE DID IT:

01. TIME FOR A GLOW-UP ⚡️

I’ll be honest. I’ve witnessed A LOT of photography portfolio improvement. Some start good, some start not so good.

But, Emily’s photos were GOOD before she took our photo editing course. The problem was… once she knew GREAT was an option, GOOD wasn’t good enough for her clients anymore.

Literally felt like a proud mom when Em sent me this before + after with her new Lightroom editing skills. ↓

Marketing your photography business is gonna be ONE THOUSAND PERCENT easier if you have these 2 THINGS:
1. CONFIDENCE in your photography portfolio.
2. GREAT photos.

She found confidence in her photography style and knew exactly how to edit her photos in Lightroom…

Next up: get those GREAT photos in front of as many eyes as possible
(aka a real marketing strategy).

02. MAKE YOUR BUSINESS STAND OUT FROM OTHER PHOTOGRAPHERS

We launched the first enrolment of The Photographer’s Playbook (exactly what she needed next: how to market, book + price her photography business) - right when she was due for a new laptop + camera lens.

Here’s what Em said about what came next:

“Taking a chance to invest in yourself can be one of the most difficult things you can possibly do, especially when you have to juggle any mental barriers. “Am I worth it”, “Can I do this?” I was in those shoes 5 months ago when I debated whether I, and my business, was worth it. 🥺”

“After taking the leap and investing with DXB I can with confidence say that my business is miles ahead (maybe even years ahead) where I ever dreamt it would be had I not taken the chance on myself. I started my business because of how incredible it was being a part of people’s lives, documenting all the milestones and memories for them, but I didn’t know how to really run my business and didn’t have the knowledge of marketing myself.”

“I’ve followed Daria for a while and knew I wanted to learn from her. Not only did she produce incredible work, but I could tell that her skills in running her own business was what I wanted for my own. I was hooked when Daria personally messaged me and made me feel SEEN by her and jumped at the opportunity. It was only a week into the program where…

I KNEW I made the smartest financial decision I could have made when topics and discussions started to click.”

exactly what she learned 
(in her words):

“The Playbook is by far the BEST investment I have made in my business! Not only did I learn that there are different buyer types; I learned what I am personally, why I make financial decisions, and what my ideal client’s buyer type is. I learned how to successfully market to my ideal client and how I can reach them using social media and a customized strategy. I also learned that asking the right questions to past and current clients through market research can overall increase the client experience for future bookings as well as give you tools to determine how to

make your business stand out from the thousands of other photographers in your area.”

"Fast forward to today, and here’s where it gets REALLY good...

I also booked out 3 entire months with my ideal wedding photography clients - something I only heard about through peers I looked up to."

03. and NOW, THE FUN PART

The three big steps to any successful business (quick refresher):
01. Make your GOOD product GREAT
02. Learn how to market it + stand out from the competition
03. Your overall strategy + implementation stays relatively similar (outside of tweaks with social media updates, etc). The fun part? Deciding the plays you use in the game. 😌

Speaking of social media - Emily’s gonna knock this blog outta the park with her case study wrap up, check out her amazing stats:

“I’m no longer afraid to show my face on social media and can SPEAK to my ideal clients with valuable information they’re seeking. My social media presence has grown exponentially as well. In 90 days, I have grown my followers by 20%, increased the interactions on my reels by 61% and my stories by 125%.

If you’re unsure if making the investment in yourself and your business are worth it... I promise you, entrusting Team DXB is a no-brainer.

Take the leap, you are worth it!”

The part of the story you were waiting for…
Emily didn't just get her happily-ever-after wedding photography clients whom she’s overwhelmingly grateful + joyous to be able to work with and fill her with purpose and energy and excitement. 🥹 She got her laptop + new camera lens too.

Frickin’ proud of you Em.
xo,
D

⚡️Give our Emily girl some love:
www.emilywalcotphotography.com
@emilywalcot.photo